Tata Nano Case Analysis Essay Example

Tata Nano Case Analysis Essay Introduction: The Tata group is one of the largest automobile companies in India and ranks sixth in the commercial vehicle manufacturing in the world. It is a leader in the commercial as well as the passenger vehicle segment. The top three passenger vehicles are sports utility vehicle, mid-size car and mini-truck. In May 2008, the Tata group acquired Ford Motor’s British based automotive icons Jaguar and Land Rover. Lack of safer, comfortable and spacious means of transportation and poor quality of mass transport is a common concern in India. Decision Problem: The Tata group come up with a unique concept â€Å"Tata Nano: the People’s car† to be built within USD2500 (Rs1 lakh), an affordable, safer, comfortable and spacious alternative to the middle class families and students. The chances of Tata Motors squeezing a drop of profit out of a $2,500 Nano is highly unlikely with the Nanos long promised price staying the same and rising cost for raw materials. Choosing a single culprit for this is impossible, since escalating material costs have raised the price of everything from corn flakes to crude oil. Focusing only on the Nanos steel exterior, its clear how difficult it will be for Tata to stick to that $2,500 price for long. Tata has faced controversies over developing the Nano as some environmentalists are concerned that the launch of such a low-priced car could lead to mass motorization in India with adverse effects on pollution and global warming. Protests over the land acquisition led Tata Motors to shift its manufacturing plant to Gujarat. We will write a custom essay sample on Tata Nano Case Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tata Nano Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tata Nano Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer While currently the political tensions have subsided, there is no guarantee that in future land acquisition row would not lead to another full fledged political war. Decisions Alternatives: Innovative Marketing: Tata will sell its ultra cheap new car through its own retail outlets as well as auto dealerships. The Nanos overall marketing strategy will use conventional media in an unconventional manner. Innovative Technology: With the shift to smaller cars for emerging markets, carmakers must develop new technologies and new business models to meet the demands of these markets. Small cars must be lighter and more fuel-efficient, so manufacturers are turning to such technologies as alternate power trains, fuels, propulsion systems, and braking systems, as well as materials not typically used in cars, including plastics for exterior body components such as doors, and strong, lightweight alloys and composite materials for structures. It brings to market a totally different value proposition than the one available and can change the paradigm of a product. Cost Reduction: Use of alternate materials and reduced consumption of material being used were primary considerations to minimize the cost of production. Alternate Suppliers to get same material at fewer prices as well as establishment of suppliers near the manufacturing facility were key strategies adopted by Tata Group. This helped in reducing the delays in the supply chain and setting up dedicated vendors to supply the raw materials to the Nano plant. Industry Analysis: India is well-known for its massive transportation system. As Indias transport network is developing at a fast pace, Indian Automobile Industry is growing too and therefore, providing employment to a large section of the population. Thus the role of Automobile Industry is very essential in Indian economy. Various types of vehicles are manufactured by the Automobile Industry. Indian Automobile Industry includes the manufacturing of trucks, buses, passenger cars, defense vehicles, two wheelers, etc. The industry can be broadly segmented into the car manufacturing, two wheeler manufacturing and heavy vehicle manufacturing units. The major Car manufacturer are Hindustan Motors, Maruti Udyog, Fiat India Private Ltd. , Ford India Ltd. , General Motors India Pvt. Ltd. Honda Siel Cars India Ltd. Hyundai Motors India Ltd. , Skoda India Private Ltd. , Toyota Kirloskar Motor Ltd. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle Scooter India (Pvt. ) Ltd. , Hero Honda, Yamaha, Bajaj, etc. The heavy motors like buses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok Leyland, Eicher Motors, Bajaj, Mahindra and Mahindra, etc. Indi a`s giant automotive manufacturer company TATA MOTORS has largest share in commercial vehicle in India. It has also positioned itself in the international market after acquiring Jaguar and Land rover and exporting their key products in the international market. The future of Indian Automobile market is bright as it looks forward to manufacturing and implementing new innovations. Political factors: The liberalization of the automobile industry in 1990s encouraged foreign investors and Indian companies to enter into joint ventures. India became the largest and fastest growing car markets in the world in 2005-06 and it was reported that the passenger car market grew by 25% per year and the passenger vehicle exports grew by 12. % annually. India has a well established regulatory framework under the Ministry of Shipping, Road Transport and Highways in which SIAM (Society of Indian Automobile Manufacturers) plays a very important role. All the stake holders are part of the regulation formulation setup. The Indian Auto Industry is implementing both Safety Emission regulations in compliance w ith International Standards for sustained growth of the auto industry for combating the environment concerns and become a global export hub. Economical factors: There is a massive transportation system in India for the public which helps the economy to the large scale. The new development of road system is contributing a lot towards the transportation system of the country. Better and wider roads built with the long lasting material are helping the economy of the country as less expense will occur. With the better transportation system the material is moved to different places with a greater ease and in short time, in turn, helps in increasing the GDP as more products can be made in same time. The per capita income of India is increasing due to which the buying power of the consumers has also increased making people buy cars and bikes. The banking system in India provides people with easier and cheaper finance schemes which help the consumers to buy vehicles easily. Social factors: The Automotive Research Association of India has been playing a crucial role in assuring safe, less polluting and more efficient vehicles. New measures are being taken to make the automobiles less polluting. Reducing pollution helps creating a better and healthy environment for the society. Technical factors: The Indian auto Industry is working with the authorities to facilitate for introduction of the alternative fuels. The latest technology is being adopted by the companies and is being launched in India as well. A lot of new safety measures are now taken into consideration before the car or any other motor vehicle is launched to ensure its safety and reliability. The impact of the severe downturn in the automobile industry during the year 2009 was observed in the fall of major players like GM, Chrysler and Ford. On other the side, the small car segment has seen substantial growth and a rise in demand. The majority of growth in the global automobile industry in the coming decade is expected to be from emerging economies such as India, China and Eastern Europe. Significant growth of auto market in these countries will be attributed to the fast growing small car segment. The small-car revolution is taking place within the context of the very different needs and desires of the new consumer in emerging markets. The low-cost cars are typically their first choice to be driven around the town, but not for long distance trips. Company Analysis: Strengths Brand name TATA: Tata Motors is the only company in India with a broad based presence across the industry, in all segments of the commercial vehicles market – heavy and medium commercial vehicles, light commercial vehicles, pick-ups, mini-trucks and key segments compact, midsize car and utility vehicle segments of the passenger vehicles market. Unique Understanding of customer needs: Going forward, Tata Motors had anticipated that non-car owning families, at the bottom of the pyramid, will look for an extremely affordable vehicle. Nano is an excellent option to meet the needs of low-income group. Environmental Concerns: High oil prices and concern for environment are critical factors in success of small car industry. High fuel and commodities prices are expected to be around for the foreseeable future, and the prices will only make cars more expensive to build and to run, thus reinforcing the desire to keep cars small. Concerns about the environment and global warming are also promoting the trend toward fuel efficient smaller cars not just in the developing world, but everywhere. Access to distribution channels: When a new product is ready to be launched, a well developed distribution is must for its success. The TATA motors had an advantage of well established distribution channel across the world Weakness Low power: The low-cost cars are typically their first choice to be driven around the town, but not for long distance trips. Not a status symbol: Small cars are still seen as an entry level option as it offers limited features. The small car segment doesn’t find many takers in the developed world where people still prefer luxury and safety over anything else. Delay in manufacturing: Due to political issues, the manufacturing plant was shifted to Gujarat. The political conflict and opposition from local community caused a major delay in the establishment of the production facility for the Tata Nano. Opportunities Large market for selling: It will be commercialized all over India. It is mostly targeted to the middle class and lower middle class people. First car in low range: NANO enjoys the monopoly are there are no competitors in this segment. Potential in global market: The success of Nano would lead to decreased demand of products from developed countries as there is a greater emphasis on fuel efficient vehicles and traffic congestion globally. Once the companies from developed countries experience restricted growth in developing countries, the demand for oil-guzzling cars from developed countries is sure to decline. Nano is expected to cut sales of bigger car companies in India and other developing markets. Nano possess a great potential to become the master of roads in the developing countries. Threats Company rival: NANO is the only player so it has the price freedom but as the Maruti and Honda are also planning to launch the car in the same segment the price competition will start. Concerns over traffic congestion: A larger number of cars will adversely impact the environment due to emissions. Analysis of Alternatives: Branding identify the maker of a product and allows consumer to assign the responsibility for its performance to a particular manufacturer. The new Tata Nano focuses on not only one segment of Indian population which has an access to the other automobiles, but also to a greater percentage of population who can overstretch a bit from buying a new two-wheeler or a used small car to getting a brand new vehicle in the form of the â€Å"People’s Car†. The branding strategy in Nano’s case is corporate name combined with individual product name. Ever since it was conceptualized, anyone and everyone in the automobile industry had commented that the Tata dream of a People’s Car was just a figment of imagination and making a car at this low a price without compromising on quality is not possible. This very fact makes the Nano special. It is a brand that defines the dream, coupled with the hard work, dedication and determination of a team who believed in and worked for converting this vision into reality. The introduction of Tata Nano received media attention due to its targeted price. Tata adapted a strong communication strategy to get the word out to the public through media, trade shows, auto shows, internet buzz and pre-launching of the Nano. The demand of any product is mainly driven by two main factors: the price of the product and income of the buyer. Target Markets: †¢ Two-wheelers people: those people who are working professionals or college students but cannot afford to buy a three lakh car. †¢ Second hand car user: those people who cannot afford to buy new car but would be able to buy new car cheaper than used car. Auto rickshaw/Three-wheeler: Most of the auto rickshaw costs almost the same price as Nano. †¢ Middle and lower income class: these are the people that are growing and are also becoming a little richer which is making them afford a car. The buyers in this segment are generally first time buyers and their main considerations are low cost and fuel ef ficiency The real price of the vehicle is the capital cost plus the running cost (fuel, insurance, service and maintenance). Lower purchase price and running cost of Tata’s Nano would appeal to mass markets. The introduction of Tata Nano would elevate the number of households that could afford a car by 65%. Tata will be creating a whole new segment and in turn, getting the first mover advantage. It is also assumed that lesser the fuel consumed by the car, the more number of Nano will be purchased by the people. For most of the products, as the income goes up, the demand goes up. As the income increases, the household moves the ladder up graduating from bicycle to two or three-wheeler and two-wheelers to motorcars. In addition, if the price were to decrease, the demands get a further fillip. It has been assumed that the low price of Nano will galvanize the demand. The strength of income elasticity outweighs the price elasticity for an expensive product. Vehicles also fall under this category. It is the growing income that strongly impacts the demand than the lower price. India’s two-wheeler market was listed second largest globally in 2007 and the demand is expected to be 18 million units by 2011. Among the two-wheeler segment, the motorcycles, scooters and mopeds have major share in the market. Three-wheelers also dominate the market for carrying passenger and cargo loads. The majority of the two-wheeler and three-wheeler owners does not own a car and belong to the lower or middle income groups. With fast growing middle class, it has been projected that there will be increase in demand for lowest end car. The Tata Nano group is targeting the two-and three-wheeler middle-income groups, college students and used car buyers. In the absence of strong competition, Maruti Udyog ltd. has dominated the Indian automobile market since 1980s. The competition in India’s automobile history had been heating up in the recent years. As the automobile sector rapidly evolved through deregulation and open markets, many foreign companies already set up their presence in India through tie-ups with local manufacturers and some have done entirely at their own. Since then, there has been an emergence of new competition of higher value segments of passenger car market. For the four wheeler segment, Maruti Udyog dominates the automobile industry holding 52. 2% share of the passenger car market, followed by Hyundai with 19. 2% and Tata Motors with 16. 6%. For two wheeler segments, it remains quite a local dominant game but some global players also have presence in the market. Major players in this segment include Bajaj Auto, Hero Honda, TVS Motors, Yamaha and Kinetic. The two-wheeler with its low price and lower running cost would continue to be an option for biker and lower income segment. Nano would position itself as the cheapest car against its major competitors, Maruti Udyog and Hyunda Motors India Ltd. without compromising quality, safety and emission standards. Since the car has to be built within a cost of USD2500 (Rs1 lakh), no conventional design would work. There is a lot innovation in that is required in the design and manufacturing process which will help in reducing the costs. There is stiff opposition from the environmental groups. This is because of the fear that a larger number of cars will adversely impact the environment due to emissions. The company designed the car from scratch to offer customers a low cost small car, meeting regulatory requirements and achieve performance targets such as fuel efficiency. Nano has been designed with a family in mind. It would serve as roomy compartment for a family of four. Nano’s safety and emission standards exceed current regulatory requirements. Tata is taking advantage of its well established dealerships and changing the manufacturing and distribution channels. A distributed manufacturing system would refer to central control system. The entire manufacturing system would be connected by networks for communication and monitoring. The manufacturing of small cars generally happens in labour intensive countries as this helps the manufacturers in reducing the costs and passing the benefits to the customers. Developing countries like India and China are thus the hubs of small car manufacturing. According to Ratan Tata (Chairman of the Tata Group), the car components could be built at different locations and then shipped as â€Å"car kits† to local manufacturers for assembly. The automaker would oversee the quality and reliability of the assembly operations, taking full responsibility of product liability. Using this strategy, Tata expects to meet the consumer demand as the market grows. Tata is implementing a hub and spoke model for Nano’s distribution. The unique distribution would increase dealership points as well as add sales and customer touch points. In terms of manufacturing strategy, the possibility of Nano final assembly being done at local dealers would be a breakthrough. The cost structure is basically the cost required for the manufacturing of the product includes the cost of raw materials and the inputs. Nano has the smallest exterior footprint with a length of 3. 1 meters and width of 1. 5 meters but is 21% more spacious than Maruti 800, the world’s smallest car. Nano offers incredibly spacious passenger compartment which can comfortably seat four people. To minimize the cost of production, the alternatives were explored such as reverse auctions, minimizing the cost of luxuries by designing car components to serve multiple functions and long term contracts with over 100 suppliers. Tata Nano was launched aiming the low-income people of India. So, the price has been decided according to the target groups only. The less number of accessories is another reason for the price to be set low as compared to other passenger cars in the market. Tata implemented market-penetration pricing, which is low to set a low price for a new car in order to attract a large number buyers and a large market share. This will be done by achieving the high sales volume, resulting in cost reduction and allowing the company to cut its price even further. Tata is working on the strategy of reducing costs and waste to improve profits by implementing a new style of pricing than the traditional way of pricing of automobiles. More cost reduction means more profit. This means Tata’s will continue to squeeze suppliers. The low price of Nano will help to keep out competition and maintain its low-price position. The economies of scale are the cost advantages that a business obtains due to expansion. There are factors that cause a producer’s average cost per unit to fall as scale is increased. Economies of scale may be utilized by any size firm expanding its scale of operation. The common ones are purchasing (bulk buying of materials through long-term contracts), financial (obtaining lower-interest charges when borrowing from banks and having access to a greater range of financial instruments), and marketing (spreading the cost of advertising over a greater range of output in media markets). Each of these factors reduces the long run average costs of production. Tata is counting on the economies of scale along with careful sourcing of materials to keep prices down. Nano may impact the sales of the other small passenger cars to some extent. As there is price difference between Nano and two wheelers, the two wheelers would continue to be an entry level option. There is a wide scope for Tata Nano because of the upward migration of the living standards and lower price as compared to the other options available in the market. A large segment of the population is emerging from poverty and entering the middle class. Consumption patterns are changing dramatically. The increases in income mean these newly well-off people find themselves able to afford economy cars. Rising income levels of middle class in the developing world and reduction in the ownership cost with less expensive cars such as the Tata Nano will increase the demand of the small car and open up new markets for car manufacturers. Low labour cost in emerging economies is also attracting hordes of manufacturers to their soil. As oil prices rise and concerns about the environment grow, the small car will become the king of the road. This is more evident than in the developing world where increasing prosperity is bringing millions of first-time buyers into the market for new cars. Tata Nano can meet the needs for a second car by families apart from the big sedans for commuting within short distances. Space constraints in most of the major cities in the world make it difficult for owners to manage with a large car. They would rather prefer an easily maneuverable small car. This presents a tremendous opportunity for India, which is growing quickly, building a vast middle class, and gaining experience in building and selling cars. India can take advantage of its experience in this market to become the world leader in the fast-growing small-car segment. Recommendations: Increasing global presence – Nano must show more presence in the developed markets apart from the developing ones since people are becoming more sensitive towards environmental issues and of course they want to spend less on fuel guzzling cars. †¢ Political issues and Land acquisition- More transparency should be there in land acquisitions for building plants. Local people must be taken into confidence before embarking on building plants in the area. †¢ The brand needs more of advertising and promotion which it is currently lacking. The low cost must not compromise on quality. Easy loans must be made available to those who wish to own this car. †¢ New product launches on time, within budget, and focused on the target segment will be critical to the future success of OEMs and suppliers across all segments. Volatile raw material and input costs, especially oil and steel, will continue to have a pervasive impact on the operating profitability of OEMs. Successfully managing supply chain complexity, implementing low-cost country sourcing strategies, and continuous technological innovation will be vital to achieving long-term cost mitigation goals.

Boston University Summer Challenge Should You Go

Boston University Summer Challenge Should You Go SAT / ACT Prep Online Guides and Tips In this guide, I'll be discussing the Boston University Summer Challenge, a summer program for high school students at Boston University.Duringthe program, students take non-credit college-level courses, live on campus, and explore all that BU and Boston have to offer. While you can read aboutthis programon the BU Summer Challenge website, the information available is somewhat spotty and what is there can be difficult to dissect. For this reason, I spoke to the program coordinators and gathered everything you need to know about the program into this easy-to-read guide. I’ve created a Table of Contents so you can find the specific infoyou need, but I suggest reading the entire article in order: What Is the BU Summer Challenge? What Do You Do? Why Should You Attend? How To Apply and Application Requirements How Much Does It Cost? Tips on How to Get In FeaturedImage:ViaWikipedia What Is the Boston University Summer Challenge? What Activities Do Participants Do? The Boston University Summer Challenge is a two-week program for rising high school sophomore, juniors, and seniors that offers a preview of college life.During each of the three summer sessions, between 100 and 300 high school take two non-credit seminars and live on BU’s campus in the dorms. As a participant, you choose a morning seminar and afternoon seminar. In between your morning and afternoon seminars, you have lunch in one of BU's dining halls.After your afternoon seminar and on weekends, youparticipate in organized social activities such as exploring areas of Boston, shopping, seeing improv shows, and more. The exact social programming will vary from year to year. You also have plenty of free time to do your seminar assignments, explore Boston on your own, and explore BU's campus (you'll have free access to the libraries and canpurchase a short-term membership to Boston University's Fitness Recreation Center). In yourseminars, you'll be expected to attend lectures, engage in discussions, attend field trips, and completeindividual work,group work, and project-based assignments. The seminars have small class sizes (10 to 24 students)to ensure that you get sufficient attention from your experienced college instructors as you arechallenged with the college-level material taught in your seminar. Each seminar ends witha final in-class presentation. At the end of the summer (typically, in August/September), a certificate of completion and letters of evaluation from both seminar instructors will be sentto you. Listed below are the seminars that were offered in Summer 2015. (Summer 2016 seminars have not yet been announced.) Morning Seminars Abnormal Psychology Business: From the Ground Up Chemistry of Medicine Creative Writing Electrical Engineering The History of Boston International Politics Journalism Nutrition Visual Arts Afternoon Seminars Abnormal Psychology Business: From the Ground Up Communication Computer Science Economics Infectious Diseases Law Persuasive Writing Philosophy Photography Who’s Eligible for the BU Summer Challenge Program? The basic application requirements for all applicants are: Be a rising high school sophomore, junior, orsenior If you’re an international student, you also must meet the following qualifications: Have a valid passport Have health insurance While these are the only requirements needed to apply, there are more qualifications that will help you get in. Read those below in our Tips on How to Get Insection. What Are the Program Dates for Summer 2016? The programs dates for Summer 2016 are: Session 1: June 19 - July 1, 2016 Session 2: July 10 - July 22, 2016 Session 3: July 24 - August 5, 2016 Why Should You Attend the BU Summer Challenge Program? I’d highly recommend doing the Boston University Summer Challenge if you can afford it and it works in your summer schedule. I participated in a similar program at UCLA, and the program helpedme figure out whether I was interested in attending UCLA (which I found out I wasn’t) and what kind of coursework I wanted to pursue. I’ve broken down the pros and cons of attending the programbelow. Pros of BU Summer Challenge Test out BU to see if it’s the right college for you. Take non-credit college coursesto helpfigure out what you might be interested in majoring in (you could find out you hate art and want to study biology or vice versa). It's better to figure this out in high school rather than halfway through college when you've already spent a lot of time and money on classes you ended up not liking. Receive two letters of evaluation(one from each of your seminar teachers) at the end of the program, which could be used as supplementary letters of recommendation for college. As a residential student for twoweeks, you get to test out living away from home for the first time. My friends and I who did the UCLA summer program struggled a lot less with homesickness once we started college than our peers. Have a college program on your resume for your college applications. While there is no guarantee of admissions and no guarantee that participating will better your chances of admission, the BU admissions office likes to see that you’ve shown a significant interest in the university. Doing this program will show them your interest. Cons of BU Summer Challenge Expensive (I discuss the exact cost below). You can't get college credit while some similar programs such as the Emory Pre-College Program do offer classes for credit. No financial aid available while at some other programs such as the Emory Pre-College Program, there is financial aid available. How To Apply and Application Requirements Applications are accepted on a rolling basis beginning in the January before the summer session.You typically receive aresponse via email within threeweeks of submitting your application. The application deadline for summer 2016 has not yet been posted. It will be posted on the BU Summer Challenge website after December 15th. However, as the website says, students who apply earlier "are more likely to receive the session and seminar selections of their choice," so you should submit your application ASAP. To apply, you must: Pay a $50 non-refundable application fee paid by credit card. Complete an online application that includes a 500 - 750-word personal statement describing why you want to attend the BU Summer Challenge Program. Email a copy of your complete high school transcript, including your fall grades, to summerhs@bu.edu. Additionally, international studentsmust: Complete an international student form. Submit a copy of your passport. If the primary language of instruction at your high school is not English, you will likely be asked to provide proof of proficiency such as a TOEFL score (though this is on a case by case basis). How Much Does BU Summer Challenge Cost? The feefor the BU Summer Challenge includes tuition, housing, and all meals in the dining hall. It also includes textbooks and all sponsored activities during the two-week program.The program cost for the BU Summer Challenge in 2015 was $3730.This may be changing for Summer 2016, but it hasn’t yet been announced.Additionally, as I mentionedearlier, there is a $50 non-refundable application fee (which will stay the same in 2016). Is There Financial Aid? Unfortunately, there is no financial aid available for this program. However, I have some advice for quick ways to raise money if you're hoping to attend but can't afford tuition: Try using an online crowdfunding platform such as Go Ennounce (which is specifically for students looking to fundraise), Go Fund Me, or IndieGoGo. Write lettersto friends, family, employers, local businesses and churches asking for support. Reach out to civic organizations in your area, such as Rotary and Kiwanis, to see if they could offer ascholarship. 3 Tips onFundraising Your BU Summer Challenge Tuition Tip #1: When you write your explanation on the crowdfunding platform, write your letters tothe community, or reach out to civic organizations, make sure you share your personal story and explain why the BU Summer Challenge program is important to you and will help you achieve your future goals. This explanationshould be similar to your personal statement for the program (which, as I said above, asks you to describewhy you want to attend the BU Summer Challenge Program). Tip #2: Share your fundraising campaign on social media and ask your friends and family to share your campaign on their social media if they're unable to donate. Tip #3: Write a thank you note for every donation you receive. Tips on How to GetAccepted If you’re hoping to attend the Boston University Summer Challenge, your high school transcript and personal statement need to show you off in a positive light. While there is no specific GPA required for admission, the program coordinators said they preferred applicants with at least a 3.0 unweighted GPA.To have the best shot of being accepted, you should try to get your unweighted GPA at or above a 3.0.While you may not have a lot of time before applying, there are ways to raise your GPA fast. The BU Summer Challenge Programdoes not tell the public itsacceptancerate, but the program website says they look for "motivated high school students who are taking a college preparatory curriculum. Your high school transcript and personal statement are both taken into account when admission decisions are made." Additionally, I spoke to the program coordinators who indicated that most students with a 3.0 or higher are accepted into the program. For your personal statement, make sure you show off your personality, explain your love for BU, and explain why you want to be a part of the Summer Challenge. If you need help writing the personal statement, read our other great guide with tips on writing a personal statement. What’s Next? Learn about the college application process: How To Do College Research Right: Step-By-Step Guide Complete Strategies: Common App Essay Prompts (2015-16) How to Pay for College: A Complete Guide Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Credit and Financial Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Credit and Financial Analysis - Assignment Example A credit operation should do everything to establish a "suitable credit basis" upon which business with "every customer that the sales department desires to have purchase our products." The way I design your terms and policies should protect me from potential lawsuits and keep my operation steady, but should simultaneously work to get me business. Bad debts and losses are part of the job, but if I don't extend credit, I also can't make anything from it (Jacob, 64). Answer # 2. Every business that extends credit has had to deal with customers filing bankruptcy. The debtor has the benefit of an "automatic stay" immediately upon filing a bankruptcy petition. That stops you from taking any further action to try to collect the debt unless or until the bankruptcy court decides to the contrary. In that case I would be better off if I were shipping on a consignment basis, in that way I would seize any further actions and that will eventually save me from a big loss, which could have incurred in the other way. Question # 3. Two companies, A and B, differ in the nature of their business only in the ways that are mentioned below. Indicate which company is likely to be the better credit risk by writing "A" or "B" next to each of the following and explain: "A" Where Credit risk is involved, some consideration also involves local economy but more precisely the credit history of the company itself irrespective of its location. A company you are lending credit can have office in both the location. Both of them are the largest city of their state. But certainly Philadelphia is much older and bigger than Omaha. Company located in better credit risk would be in A as its local economy favors it. Company A's economy is heavily based upon manufacturing, refining, food, and financial services where as B's local economy is based on agriculture. b.) Company A manufactures women's hats; Company B manufactures women's sportswear - sweater, skits, blouses, etc. "B". Definitely Company B, as its product lines are broad and much more established. From their broad product line, their profits would be much higher than company A. c.) Company A manufacturers only against confirmed orders while company B produces inventory before receiving any orders. "A". Company A would be at better risk as they are working on profit based manufacturing. They will have no risk of excessive inventory in their store and subsequently no loss on manufactured product. d.) Company A plans to produce automobiles and B, auto accessories. Both have starting capital of $10,000,000.00 "A" because Company's A turnover will be much higher than company B. e.) Company A manufactures an unbranded product. Company B makes the same product under an advertised brand name. "B". Company that produce branded products are reliable and well established. Question # 4. In each of the following situations, indicate whether your

Individual business report Coursework Example | Topics and Well Written Essays - 1500 words

Individual business report - Coursework Example In this regard, the report intends to delineate an effective business plan for Oblako to successfully establish its own independent airline service. The proposed business plan incorporates a number of effective steps and strategies that can enable the organisation to establish its sustainable position in the competitive industry. The proposed plan outlines major aims and objectives of the venture with respect to the current environment of the Ukrainian airline business industry. In order to facilitate to achieve the desired aims and objectives, the proposed plan also explores the current industry environment through the help of competitor analysis framework. Moreover, it also demonstrates an effective marketing plan along with coherent financial information that has been estimated to help in establishing long-term sustainability of Oblako Airlines in the Ukrainian aviation industry. Oblako Airlines (Oblako) has positioned itself as one of the major new players in the competitive airline industry of Ukraine. The Ukrainian airline industry is driven by a rising competitive pace as it is witnessed that there are a number of vital competitors operating in and around Ukraine which are from neighbouring countries such as Belarus, Russia, Romania, Moldova, Czech Republic, Hungary and Poland. The competition has raised due to the rising trend of the demographics especially their increasing income level. Therefore, it is highly essential for Oblako to execute a competitive strategy to cope with the rising pace in the Ukrainian airline industry. In terms of legal structure of the venture, it will be a partnership between two individuals wherein the risk and profit would be shared by both of them. The proposed business plan for Oblako would be highly focused on building a strong brand position with the aim of maintaining a competitive pricing strategy. Moreover, providing highest level of airline services along with improving

Jacob Lawrence Essay Example for Free

Jacob Lawrence Essay 1.0 Background Jacob Lawrence, one of the most important artists of the 20th century and best known for his series of narrative paintings depicting important moment in African American history was born on 7th September 1917 in Atlantic City (pbs.org, para. 1). He spent a portion of his childhood life in Pennsylvania after which his parents separated in 1924. Jacob and his siblings went with the mother to New York and settled in Harlem. He was introduced to art at his teen age when his mother enrolled him in Utopia Children’s center which provided an after school art program in Harlem. By 1930’s he could participate in the art programs at the Harlem Art Workshop and the Harlem community art centre, where he got a chance to meet leading American artists of the time such as Augusta Savage and Charles Alton, the director of Harlem workshop at the time and who later became a professor of art at Howard University (pbs.org, para.1). Having trained as a painter at the Harlem workshop inside the New York Public Library’s 113 5th street branch, and despite being much younger than   most of the artists and other writers who took part in the Harlem Renaissance of the 1920’s, Lawrence was a force to recon with (Hughes, para.2). He was not interested in the type of idealized and fake primitives of blacks otherwise referred to as the Noble Negroes in art Deco guise, as they were usually produced as an antidote to the stereotypical racists. He gained confidence particularly from Alain Locke, who was a Harvard trained artist and also the first black Rhodes scholar in America. Locke strongly believed in the pieces of work done by blacks, as it could speak explicitly to African-Americans while still embodying value as well as self critical powers of modernism. Precisely, Locke believed that, â€Å"There is in truly great art in no essential conflict between racial or national traits and universal human valu es† (Hughes, para. 2). 2.0 The work of Jacob Lawrence Lawrence became well known at the age of 21 years when he did his â€Å"Toussant L’Ouverture Series†, a 41 painting collection that depicted a successful rebellion by the Haitian slaves. Three years later at the age of 24, his work became the first from an African American to be included in the permanent collection of the New York Museum of Modern Art (Lawrence, para. 1). Lawrence therefore considered himself to be both an artist and an educator. He used his art to tell stories about the black American history as he felt that this was being overlooked in the teaching of history in America. For instance, Lawrence did a forty panel series which he called â€Å"The Life of Harriet Tubman† who in the 1800s had helped many slaves in the north to free through an Underground Railroad (Sernett, pp. 218). From his childhood, Lawrence had been steeped in stories about movement and migration and therefore with encouragement from Locke, he worked hard to get historical background and related facts right. Months of research in the Schomburg Collection of the Public Library which is the chief archive of African American life and history in New York, saw the realization of his other piece of work, â€Å"Migration Series† which could help trace the mass influx of African Americas from the south to the North as a result of World War I. The two series are known for use of detailed titles and creative images to create narrative history of events (Lawrence, para. 2). Additionally, the series are notable for lack of language use. The author was in no way a propagandist. He however advocated for front social realism which was at its peak in America at the time as evidenced by labor camps, prisons, deserted villages, city slums and race riots which were mainly his subject matter. Lawrence attributed his success to his black experience which was his heritage, more so as far as black Americans struggle to secure independence and justice was concerned. Even during adult hood, he extended this theme to include all human struggles for liberty, and although each of his paintings evidenced his sense of humor as well as human pain and misery, they offered hope for the human condition. In 1937, Lawrence secured a two-year scholarship to the American artist school, where he studied with the   Wilson, Philip Riesman and Eugene Moreley before marrying one of the pupil of Savage who was also a west Indian painter, Gwendolyn Knight in 1941.This scholarship took him out of Harlem but he still maintained a close contact with the community which was the focus of his work as evidenced by his work â€Å"Street Scene Restaurant†, â€Å"Street orator†, â€Å"Interior† and â€Å"Interior scenes† which were shown in 1938. Other notable work that was done by Lawrence were a 32 painting series, â€Å"The Frederic Douglass† and the 22 panel   series that he painted while on honeymoon in 1941. In the explosive 1960s, Lawrence painted what most critics have called his work of â€Å"Protest† in favor of civil rights struggle in the South. In one of his paintings, â€Å"The ordeal of Alice†, he showed a black girl dressed in white trying to get into a newly desegregated school in the South but demonic tormentors attack her with arrows in a scene that is common only with religious martyrs. In the late 1960s though, Lawrence progressed from portraying racial injustice into showing racial harmony. At this time he did his series, â€Å"Builders†, which showed both whites and blacks working together in building projects, scenes which could be interpreted to mean rebuilding the society. Despite the changing trends, both political and in artistic field, Lawrence remained true to his own original and creative path until his death in June 9, 2000 (Sernett, pp. 82). 3.0 His work compared with others A comparison between the work of art done by Jacob Lawrence and that of other artists of his time reveals a lot of difference, with most these differences inclined to Lawrence’s outstanding. While most of the artists, especially those doing watercolor paintings like him, are usually inclined to beauty and elegance, Lawrence was different. Even the most recent artists such as Thomas Deir, despite making  Ã‚   the highest sale of $ 10,000 in the Waikiki gallery, do not seem to belong to the same school of thought with Jacob Lawrence (hawaiiart.com). The work of Lawrence, despite bringing out beauty, also carries some real life meanings as far as human life is concerned. The â€Å"Toussant L’Ouverture Series†, for example is a series that is not only elegant but also carries success. Depicting a successful rebellion by slaves, especially at the time when slave trade and slavery accompanied with a lot of other human misery was rampant, the painting can be said to carry more than Thomas Dier’s   â€Å"Mokulua Milky Way   valued at   over $2000† as far as   human values and relevance   is concerned (hawaiiart.com). Other renowned artists such Judy Abott or Michelle Amatrula, though recognized for making huge sales from their pieces of work, do not address contemporary issues like Lawrence does. The other artist who could in away compares to Jacob Lawrence is Martin Johnson Heade (1819-1904) who is particularly known for his Luminists landscape particularly of the storms and marshes in South America as well as still life paintings. Martin Johnson Heade (originally Heed) was equally a talented artist of the nineteenth century. He is remembered for   his flora, fauna and landscape paintings that do not only have a rich effect of color and light but could also portray some poetic sentiments. Lawrence however still appears to outweigh Heade in what can be drawn from a critical analysis of their work. Put in simple terms, while the work from both artists share beauty, Lawrence has some educative aspect injected into his work. By all definitions, Lawrence was better than most of the other artists of the time as evidenced by the numerous awards and credit that goes to his name. In 1974, the Whitney Museum of American Art held a major retrospective of the work done by Lawrence which later resulted to his election to the American Academy of Arts and Letters in 1983, while in 1977, he received an invitation to paint during the inauguration of Jimmy Carter. In May 2007, the White House Historical Association bought Lawrence’s â€Å"Builders† shown below for $2.5 million at auction. This painting today hangs in the white House Green Room (Crehan, para.5). 4.0 Conclusion Jacob Lawrence is probably one of the best artists that ever appeared on the face of earth. His work reveals a rare talent that he recognized and exploited fully. Despite being a black American, he beat all odds to become one of the best artists of the 21st century while the plight of fellow black Americans remained a dear concern to his heart. This is what his work addressed.  Jacob Lawrence is no doubt a legend whose life deserves recognition by and over generations while his artistic work will continue to demand respect over centuries.

The Louisiana Purchase :: essays research papers

The Louisiana Purchase was the purchase of the French province of Louisiana by the United States in 1803. The province stretched from the Mississippi River westward to the Rocky Mountains and from the Gulf of Mexico northward to Canada, covering an area equal to that of the United States, prior to the purchase. Except for the Mississippi River on the east and Canada on the north, the boundaries were indefinite. The United States also claimed West Florida between the Mississippi and Perdido rivers as part of the purchase, but Spain denied the claim. As a result of the purchase, the port of New Orleans and the entire Mississippi system were secured for American shippers, and the country was free to expand toward the Pacific Ocean. The price wa $15,000,000 for an area of 828,000 square miles (2,145,000 km) - less than 3 cents an acre. In 1800, Napoleon Bonaparte got Spain to return it by a secret treaty. Napoleon planned a French empire in the New World, with its center at New Orleans. President Jefferson was alert to the dangers of a powerful nation controlling the mouth of the Mississippi. He instructed the American minister to France, Robert R. Livingston, to open negotiations to buy New Orleans and some territory east of the city. A treaty would have to satisfy the financial claims that some United States citizens had against the French government. Finally the French continued to claim that the province still belonged to Spain. Jefferson sent James Monroe to help with the negotiations, and authorized him to spend no more than $10,000,000. Napoleon offered Livingston and Monroe the entire province of Louisiana in a treaty dated April 30, 1803. The American negotiators agreed to pay $11,250,000 to France and $3,750,000 for the French debts to United States citizens. The purchase forced Jefferson to give a broad interpretation to the Constitution, which did not specifically grant authority for acquiring new territory.

The Watts Riot

It is August 17 1965 and, we just went through the worst week of our lives things are finally starting to calm down. As we are going into town to see what is left, and to access the damages, we try to understand how this got so out of control. In the course of seven days, 34 lives were lost and, more than 1,032 were injured, the police had arrested 3,438 people and, there are over $40 million in property damages (Watts Riots 2013). This all started from what should have been a routine arrest by the police of young Black boy suspected of driving while intoxicated.It all started the in the early evening on August 11,1965 when police pulled over two brothers named Marquette and Ronald Frye just blocks from their house. As the police proceeded to give Marquette a field sobriety test that he failed, Ronald walked to their house get his mother, Rena Price. Marquette had been cooperating with the police when his mother showed at the scene until she started yelling at him for drinking. At th is point Marquette pushed his mother and headed toward a crowd that had gathered. As the police tried to catch him, his mother began to attack the officers that were struggling with the brothers.As the police began to use force to control the situation, the mother, and the crowd began to get hostel. Anger at the scene escalated and bitter incriminations from both sides followed (144 hours 2010). Both brothers and their mother were arrested. As the police began to withdraw from the scene a woman spit on an officer and was arrested. As the last car left the scene it was stoned by the increasing angry onlookers. The growing mob began stoning cars, pulling Whites from the cars and beating them and they also targeted a police command post that had been set up in the area.By early morning the issues seemed all under control except for a few incidents of rock throwing and vandalism, twenty – nine people were arrested throughout the night (144 hours). Thursday August 12, 1965 a meeti ng was held between police and black leaders, due to actions from both sides the meetings failed to come to an agreement to stop the rioting. Police had cordoned off our city in attempt to limit the riot to one area. Later in the evening the National Guard was put on alert. At that time the crowd had grown to more than 1,000 people. The crowds began setting fires, looting the stores, overturning cars, and attacking firemen.It was very clear they were targeting only white businesses, pedestrians, and motorists. By midday the riot had tripled in size and the crowds were focusing on looting the stores in the business strict, assistance had all but disappeared due to firemen and ambulances refusing to enter the area out of fear for their lives. Around midday the National Guard had arrived but the rioting continued to increase. Soon the rioters were covering as far as 50 to 60. (Watts, 2013) Friday August 13, 1965 the riot continues the escalated and is now spred throughout the city the city is starting to look a foreign war zone that you only see on television.There are block of burning building the National Guard are patrolling the street and Marshal law, and a curfew is in effect. You can still hear the shots ring from rioter shooting at the firemen attempting to put out the fires. On Saturday it was reported there more than 3,000 National Guard on station throughout the city and this caused the rioting to begin to slow down. By Sunday most of the riot had ceased and all the major fires were under control. Wednesday August 18 1965. Thing have begun to calm down, and the city is trying to go through and assess all the damages, luckily for me and my family, we have made it through with little loss.As we look around the city, I am in disbelief that our citizens have caused this much damage and anguish to each other. I don’t know if we will ever to fully recover both financially and emotionally. In all, more than 300 fires had been set, 34 lives were lost and more than 1,032 were injured the police had arrested 3,438 people and there are over $40 million in property damages. It is time we as a people come together to make a change, we can’t continues hurting each other. All we can do if attempt to move forward, learn from all this and make sure it never happens again